Colors

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Main colors

These main colors create the basic visual character of the brand. A wide colour palette forms the basis for a playful and colourful visual style.

Mustard

#FCAF17

Ketchup

#EF3750

Blueberry

#3C479D

Candy

#F495AC

Broccoli

#237868

Red onion

#9A1C4F

Rice

#EAE5DF

Carrot

#F37321

Grape

#191A40

Water

#B8E2DD

Pear

#9BD3AE

Bun

#EBCEAA

Black pepper

#000000

Chocolate

#533635

Cashew

#BE8C63

Color modes

Color modes define the color scheme we choose for the logo to achieve the correct display on both screens and in print.

Color mode 
What is it?
Example
Usage
HEXRGB equivalent (hexadecimal) #000000
WEBHTMLCSS
RGBColor space for screens rgb(100, 100, 100)
WEBHTMLCSS
CMYK
Color space for print
10-10-10-10
PRINT
Pantone
Direct colors for printing
1100 C
PRINT

Choosing color mode

Suitable logo color mode:
RGB logo
CMYK logo
Pantone logo
The logo will be on the screen (web, mobile, presentation…)


The logo will be printed (business card, leaflet…)