Using graphics
Cooking = System + Entertainment
The visual is built on the combination of two layers. The technical layer forms a solid base, complemented by a playful and lively colour layer.
Technical layer
During cooking, care must be taken with the system. The kitchen should be clean, clear and everything important should be at hand. All this is the technical layer of the visual.
We always work with one colour and clear and distinctive typography. We organise information into logical units using thin dividing lines and highlight the most important information by "ringing". We also use simple and economical isometric illustrations.
Colour layer
Cooking is also fun it gives us room for our creativity. The visuals are therefore complemented by a colourful and energetic colour layer.
It consists of thematic illustrations and a wide set of practical and fun stickers. These are based on the fonts used and a defined colour palette.
Layer combinations
The visual brings the two layers together to create a clean and distinctive whole.
